Your phone is probably the most personal of all the consumer durables you own. (We use the word consumer durable quote consciously as phones today seem to entertain just as often as performing some utilitarian activity). And effectively a mobile phone user is a consumer , not just for voice calls, but for a whole bunch of services.

Some of us believe that as consumers, we need to change the dynamics of phone economics a bit and let users leverage their consumer status a bit more. That’s where YouMint! comes in. Its about doing a bit more with your phone…

Lets start with the cool stuff. How many times have you surfed the net to find tools that help convert that brilliant snapshot of the gang/beach holiday/fabulous party into your wallpaper/mobile theme? To convert that piece of music humming in your head into your ringtone?. Well, help is at hand. Using the YouMint studio, you will just about be able to click , drag and drop your way into creating some really cool content for your phone And what’s more, you will be able to sell it to your network using your own personal shopfront, all on You Mint!